Your small business has circled all of the trendy marketing strategies in an attempt to boost your business, but they didn’t deliver as much as you thought.
Maybe it’s time to go back to your roots. Or rather, back to your marketing roots. Sometimes, the simplest marketing tool is the most effective and long-lasting.
One reliable tactic: printing a company shirt. Yes, it’s been done again and again by practically every business you can think of, but that’s just it; almost every company you know has invested in company shirts.
Whether it’s merchandise for your customers or gifts for your employees, printing shirts for your business is not a marketing strategy you want to pass by. Keep reading to learn why.
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Team Spirit
If nothing else, brand gear like shirts is a great way for your employees to represent your business and feel like part of the team.
Plus, if your employees have a lot of customer interaction, company shirts will create a cohesive work image that your customers will appreciate.
Customer Loyalty
Give back to your most loyal customers by gifting them some quality company merchandise. Your customers will feel valued, and they will then become a free marketing person for your business when they wear the shirt.
Designing an awesome business shirt is critical if you want your customers to wear the merch. Make sure you make it fun and attractive.
Consider this embroidery company if you want to go above and beyond and get your company logo embroidered on merch.
Rewards
If your business participates in fairs, farmers’ markets, charity events, or other community gatherings, use your shirts as prizes for winning games, answering trivia, or donating to a charitable cause.
Although you may hesitate to give away brand gear for free, the resulting benefits and awareness for your business could be multitudes more than those shirts cost.
Revenue
If you don’t like the idea of handing out free merchandise all the time, you can sell your shirts for a profit.
It will help your business make a little extra money, and you’ll still reap the benefits of customers wearing your logo and promoting your products or services.
Marketing Benefits
In addition to the increased awareness and free marketing, company shirts are simply valuable space for marketing. While a billboard may be large, and an email free, clothing is mobile and has the potential of reaching a wider audience.
In other words, your business can expand its market with the help of business merchandise, and that’s too good of an offer to pass up.
Why Create a Company Shirt
Now that you know how to make a company shirt and the value it can bring to your business, it’s time to start drafting. Designing a fun and comfortable shirt is crucial if customers and employees alike are going to wear them regularly.
If you need to find other ways to market your business whether or not you’re on a budget, you can find more ideas and guidance on our site.
