The success of a website is determined by many factors such as user engagement. You want your visitors to remember your website and return and beat your competition.
Attracting your audience is something you should consider from the start as 90% of visitors are unlikely to return following a negative browsing experience. Keep reading to learn a few tips you can use to engage the audience on your website and get the conversions you need to profit and grow as a brand.
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Get Their Email Addresses and Create a Profile
Engaging with your audience isn’t only about interacting with a visitor once or while they navigate your website. You also want those users to return back to your site. You can “remind” them to return by getting their e-mail address. From there, you can send visitors updated content and interesting information they may like.
It helps to create a social media profile as well that users can follow. Most people are bound to have at least one social media platform. You can post images and comments that users can see, react to, or reply to.
Pick a Suitable Writing Style
The writing style you use has a major impact on user engagement and response. It is crucial that you know your niche and theme in order to identify the most suitable tone. There are two main tones a website may choose: the friendly, easy-going, and conversational tone or the more professional one.
There is no right or wrong with which you decide; however, a professional tone would be the most appropriate for businesses and other websites that provide more serious content. You can use a fun and quirky tone on many other types of informational websites.
Deciding on a voice also paves your brand which can also make you stand out from your competition aside from increasing user response. This will help build trust with your audience.
Allow for Responsive Design
Believe it or not, the layout of your website can make or break user interaction. You should have a responsive design that allows you to build a relationship with desktop and mobile users.
Almost every website needs a mobile version of its site. With responsive web design, you are able to respond to a visitor’s behavior and environment after taking their platform and screen size into consideration.
Study Those Who Visit Your Site
You can gain a lot of insight into the values and preferences of your visitors by tracking who comes and by conducting surveys. You can track where your visitors visit the most and the least by using heatmaps.
Heatmaps allow you to see what users hover over, scroll through, or click on. You can see everything visitors do on your website or app through decibel.com.
You can combine website metrics with user segmentation for easy-to-read comparisons that show how one group behaves from another.
Surveys help you make new content your target audience can engage with the most by asking a series of questions. These surveys can tell you what users like or other things they believe have room for improvement to enhance interaction.
Ensure Site Speed Is Quick
There is nothing more unattractive to visitors than a slow-loading website. No matter how interesting a website is, visitors are likely to hit the exit button out of frustration.
No one likes to wait for websites to load. The longer it takes for a website to load, the higher your bounce rate will be. You should be selective about the images and videos you place on each page if you want to improve site speed.
Although images and videos are great at promoting user engagement, they can reduce loading time. It’s best to limit how many you use because of this.
Another way to speed up your site is through the use of plug-ins. Downloading certain plugins can delay image loading until a visitor scrolls to the area.
Show Relevant Content
You also want to display relevant posts and links at the end of every page. Doing so will allow visitors to find other posts related to what they want with ease.
You can also help people find what they are looking for by adding a search box. Chances are, a visitor is looking for something specific, and a search box allows them to find it.
Offer Interactive Chatbots and Live Chats
If a visitor runs into problems or has questions, it is helpful to have an interactive chat box or live chat available. This can help increase audience engagement by avoiding minor issues that chat areas are able to resolve quickly.
Host Sales or Giveaways
Contests, sales, and giveaways is a final method you can use to improve user engagement. Everyone loves a good deal or free stuff, and providing something to your visitors can spark better interaction and perception of your website.
It is best to place such events on the home page (or every page) in an area that would make it hard to miss. Hosting giveaways, sales, or contests are ideal for increasing subscriptions, page visits, and conversions too.
You can customize these contests or giveaways in whatever way fits the theme of your site. For example, you offer a gift for product reviews, referrals, shares, or likes.
Engage the Audience to Improve Traffic and Profit
A website is nothing without its visitors. While it is nice to see people view your website, you also want to build a relationship by interacting with them. You can engage the audience in a variety of ways to help boost traffic and profit.
By using a combination of any one of these tips, you will be able to spark a dialogue with your visitors without “talking.” This will do wonders for your website.
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